Video Editor / Post-Production Director

Rafał Pawlik

Professional editing that shapes rhythm, holds attention, and moves viewers to act.

I combine precise editing, storytelling, the psychology of attention, and modern AI tools to create content ready for social media, YouTube, advertising campaigns, and corporate communications.

10 years of experience Short-form and long-form editing.
Psychology of attention Master's degree in psychology, specializing in marketing and advertising.
Social, YouTube & ads Content tailored to its objective and platform.

Portfolio

Selected work

Vertical content, long-form videos, music videos, and AI experiments - from the first frame to final delivery.

Social media

Format 16:9

Music video

Directed by Rafał Pawlik

AI video

About me / my approach

Editing that captures attention and drives action.

I do more than assemble footage. I design the viewer experience - from the opening seconds to the decision to click, get in touch, or buy.

With a master’s degree in psychology, specializing in marketing and advertising, I approach video through the lens of attention, emotion, and audience behavior. I analyze what draws people in, builds tension, and keeps them watching to the end.

This means the edit is never a random collection of effects. Every cut, caption, music change, and sound cue serves the story, the audience, and the video’s objective.

Services

From raw footage to a finished video.

Editing, story, and format tailored to the campaign objective, platform, and viewing context.

Video editing

Shot selection, footage organization, rhythm, pacing, and delivery-ready versions.

Storytelling

A clear structure that guides viewers from the opening scene to the core message.

Advertising

Videos that communicate value quickly and guide viewers toward a specific action.

Social media

Reels, Shorts, and vertical formats with a strong opening, clear captions, and pacing tailored to the platform.

Corporate video

Brand, educational, and sales content that builds trust in your business.

YouTube

Episodes with a clear structure, strong narrative pacing, B-roll, captions, and polished audio.

Toolkit

Tools I work with.

I edit, animate, create graphics, handle exports and audio, and build AI elements using tools selected for each project.

Editing

Adobe Premiere Pro

Motion

After Effects

Design

Photoshop

Export

HandBrake

Compression, conversion, and preparation of lightweight files for publishing.

Voice

ElevenLabs

AI-generated voiceovers and voice variations matched to the pacing of the edit.

Captions

Whisper

Automatically transcribes spoken content, allowing me to quickly create synchronized, delivery-ready SRT captions.

AI video

Seedance 2.0 / Kling / Sora 2 / Higgsfield

Creating and extending AI-generated shots, animations, and missing B-roll.

Audio

Suno / Udio

Music sketches, themes, and audio beds tailored to the mood of the video.

Mastering

Topaz AI

Upscaling, denoising, and final image-quality refinements.

Viewer attention

Retention is designed, not added at the end.

The psychology of retention helps sustain interest from the first frame through the CTA.

Hook psychology

The first 3 seconds

This is where you win or lose the viewer’s attention. The video needs to quickly promise a solution or create visual intrigue.
Pacing

Pattern interrupts

Punch-ins, music changes, and dynamic captions help prevent viewers from slipping into autopilot.
Ending

Loop & CTA

A seamless loop increases watch time, while a clear CTA turns attention into action.

Principles behind viral reels

Editing choices that drive reach.

Rapid pacing

I remove unnecessary pauses. Every word and shot must add value.

Clear captions

Dynamic captions are essential on social media, where content is often watched without sound.

Emotional arc

I build tension that resolves in the final moments.

Sound design

SFX emphasize action and make the edit feel more physical and engaging.

Platform

TikTok, Instagram, YouTube Shorts, and corporate websites each require a different editing approach.

Objective

Good editing has a purpose: to stop the scroll, explain, sell, strengthen a brand, or prompt contact.

Contact

Have footage, an idea, or a campaign?Let’s edit it into something people want to watch.

Email or call. We can quickly define the format, objective, scope, timeline, and how the content should perform after launch.

Social media YouTube Advertising Corporate video