Video Editor / Post-Production Director

Rafał Pawlik

Professional editing that shapes rhythm, holds attention, and moves viewers to act.

I combine precise editing, storytelling, the psychology of attention, and modern AI tools to create content ready for social media, YouTube, advertising campaigns, and corporate communications.

AI in my workflow Explore tools
View showreel Call: +48 517 293 321
10 years of experience Short-form and long-form editing.
Psychology of attention Master's degree in psychology, specializing in marketing and advertising.
Social, YouTube & ads Content tailored to its objective and platform.

Portfolio

Selected work

Social media

Format 16:9

Music video

Directed by Rafał Pawlik

AI video

About me / my approach

Editing that captures attention and drives action.

I do more than assemble footage. I design the viewer experience - from the opening seconds to the decision to click, get in touch, or buy.

With a master’s degree in psychology, specializing in marketing and advertising, I approach video through the lens of attention, emotion, and audience behavior. I analyze what draws people in, builds tension, and keeps them watching to the end.

This means the edit is never a random collection of effects. Every cut, caption, music change, and sound cue serves the story, the audience, and the video’s objective.

Services

From raw footage to a finished video.

Editing, story, and format tailored to the campaign objective, platform, and viewing context.

Video editing

Shot selection, footage organization, rhythm, pacing, and delivery-ready versions.

Storytelling

A clear structure that guides viewers from the opening scene to the core message.

Advertising

Videos that communicate value quickly and guide viewers toward a specific action.

Social media

Reels, Shorts, and vertical formats with a strong opening, clear captions, and pacing tailored to the platform.

Corporate video

Brand, educational, and sales content that builds trust in your business.

YouTube

Episodes with a clear structure, strong narrative pacing, B-roll, captions, and polished audio.

Tools I work with

Editing and post-production software

Editing

Adobe Premiere Pro

Editing, shot selection, color adjustments, captions, audio, and preparation of final deliverables.

Motion

After Effects

Animation, motion design, compositing, tracking, and visual effects that support the story.

Design

Photoshop

Graphics, thumbnails, title cards, retouching, and visual assets prepared for the edit.

Export

HandBrake

Compression, conversion, and preparation of lightweight files for publishing.

AI tools in my workflow

I use them for video generation, transcription, voice, music, and image-quality enhancement.

Video generation and editing

Video
Seedance 2.0

Generating cinematic shots and dynamic sequences from prompts or reference material.

Video
Kling

Creating realistic motion, animating still images, and extending missing shots.

Video
Sora 2

Generating conceptual video shots and visual variations of scenes.

Video
Higgsfield

Stylized shots, camera movement, and dynamic advertising formats.

Video editing
Gemini Omni

Conversational video editing and generation from text, images, audio, and reference material.

Image generation and enhancement

Image
Nano Banana 2

Generating and precisely editing images in Gemini, including work with multiple references.

Mastering
Topaz AI

Upscaling, denoising, and final image-quality refinements.

Voice, transcription, and captions

Voice
ElevenLabs

Generating voiceovers and voice variations matched to the pace of the edit.

Captions
Whisper

Turns speech into text and makes it easy to prepare synchronized SRT captions.

Generative music

Music
Suno

Generating music sketches, songs, and audio beds matched to the film’s tone.

Music
Udio

Creating musical variations and developing audio ideas around the rhythm of the edit.

Workflow, automation, and local models

Workflow
ComfyUI

Building modular node-based workflows, connecting models, and automating image and video generation.

Local
Local models

Running, testing, and integrating models locally, including through Ollama, with control over files and settings.

Models
Hugging Face

Finding, comparing, and using AI models, repositories, and ready-made community resources.

Code
Codex

Creating scripts, automating repetitive tasks, building integrations, and solving technical workflow problems.

AI assistant
ChatGPT

Research, concept development, scripts, copy, prompts, and alternative communication ideas.

Viewer attention

Retention is designed, not added at the end.

The psychology of retention helps sustain interest from the first frame through the CTA.

Hook psychology

The first 3 seconds

This is where you win or lose the viewer’s attention. The video needs to quickly promise a solution or create visual intrigue.
Pacing

Pattern interrupts

Punch-ins, music changes, and dynamic captions help prevent viewers from slipping into autopilot.
Ending

Loop & CTA

A seamless loop increases watch time, while a clear CTA turns attention into action.

Principles behind viral reels

Editing choices that drive reach.

Rapid pacing

I remove unnecessary pauses. Every word and shot must add value.

Clear captions

Dynamic captions are essential on social media, where content is often watched without sound.

Emotional arc

I build tension that resolves in the final moments.

Sound design

SFX emphasize action and make the edit feel more physical and engaging.

Platform

TikTok, Instagram, YouTube Shorts, and corporate websites each require a different editing approach.

Objective

Good editing has a purpose: to stop the scroll, explain, sell, strengthen a brand, or prompt contact.

Contact

Have footage, an idea, or a campaign?Let’s edit it into something people want to watch.

Email or call. We can quickly define the format, objective, scope, timeline, and how the content should perform after launch.

Social media YouTube Advertising Corporate video
Email[email protected] Phone+48 517 293 321

Collaboration

Companies I have worked with