What do I do?
I edit ads, reels, corporate films, YouTube content and music videos. I turn raw footage into a clear story that is ready to publish.
About me / in brief
Common questions.
Straight answers.
What I edit, how I work and what you receive.
What do I specialise in?
Shot selection, narrative structure, pacing, sound, captions and versions tailored to each publishing channel — from Reels and TikTok to YouTube and Meta Ads campaigns.
What is my background?
I hold a master’s degree in psychology with a specialisation in marketing and advertising. I use that knowledge to guide viewers’ attention, structure information and understand how editing influences decisions.
How do I approach a project?
I adapt the form, length and pacing to the video’s purpose, audience and publishing channel.
What do you receive?
A finished video with edited audio and captions, exported in the formats you need for publishing.
See more questionsHide questions
The speaker gave the wrong event date. Do we need to record the line again?
Not always. With the speaker’s permission and a sufficiently clean voice sample, I can use ElevenLabs to generate the corrected words and match the rhythm and tone of the original delivery. I assess each case individually so the edit sounds natural.
The camera operator missed an important event stand, but we have photos. What can we do?
I can turn the photos into short moving shots with generative models such as MiniMax or Seedance. Simulated camera movement, close-ups and transitions can fill the gap in the event coverage, provided the photos are clear and show the necessary details.
What is the best way to deliver the files?
The easiest option is a Google Drive folder or a transfer through WeTransfer, MyAirBridge or SwissTransfer. Please keep the original file quality and, if possible, organise footage into folders by camera, with separate folders for audio, photos, logos and additional assets.
Can poor-quality audio or footage be improved?
Often, yes. I can reduce noise, balance volume, stabilise footage and improve sharpness or resolution. I check a sample first, because the final result always depends on how much usable information remains in the source material.
Portfolio
REELS | SOCIAL MEDIA
Editing filmed footage
Corporate films · Interviews · Music videos and more
Music videos
Generated visuals.
Deliberate editing.
Selected films and the tools I use to create shots, voice-overs and music, and to handle post-production.
AI projects
Ads created with AI.
MY TOOLS
Models and tools.
For video, images and sound.
I use these tools to generate shots, edit images and sound, and organise production. Select a category to see how I use each one.
Viewer attention
Retention is built in, not added at the end.
Understanding the psychology of retention helps sustain interest from the first frame to the call to action.
The first 3 seconds
This is where the video competes for attention. It needs to quickly promise a solution or spark visual curiosity.Pattern interrupt
Sudden close-ups, music changes and dynamic captions help keep viewers from switching to autopilot.Loop and call to action
A well-designed loop increases watch time, while a clear call to action turns attention into a response.What makes reels spread
The mechanics behind reach.
Fast pacing
We cut unnecessary pauses. Every word and shot needs to contribute to the whole.Readable captions
Dynamic captions are essential on social media, where videos are often watched without sound.An emotional arc
We build tension that pays off in the final moments.Sound design
Sound effects emphasise the action and make the edit feel more tangible and engaging.Platform
A TikTok video needs a different approach from one for Instagram, YouTube Shorts or a company website.Goal
Good editing serves a purpose: to stop the scroll, explain, sell, build your brand or start a conversation.Contact
Have footage?
Let’s turn it into a polished video.
Send your footage, a brief or a reference link. Let me know where you plan to publish the video and when you need it. I’ll get back to you with a proposed scope of work and the next steps.
See what I need for an initial quote
For an initial quoteThree details are enough
- 01Footage
Files, a cloud link or a brief — or an outline if the footage has not been recorded yet.
- 02Publishing
Instagram, TikTok, YouTube, Facebook or Meta Ads.
- 03Deadline
The date the video needs to be ready.